Endrick Leon, Master Thesis research project

In order to finalize my studies, I am conducting my Master Thesis research project with Snackbar van de Toekomst. Snackbar van de Toekomst has a vision to make an impact on society. Therefore, I am grateful to be able to bring a small part into this shift towards sustainable food development

Endrick, could you please introduce yourself?

I’m Endrick, originally I am from Aruba, but have been living in the Europe for the past 5 years. Currently, I am a MSc of Business Studies student at Hanze University of Applied Sciences. For my Master Thesis, I am conducting a research project commissioned by Snackbar van de Toekomst.

 

What do you do in everyday life? What are your interests? What hobbies do you have?

As a person, I enjoy being social and live an active lifestyle where I keep myself busy. During Corona times it is more difficult to do so, however I find creative ways to still live a social lifestyle, such a Zoom Parties. Additionally, I am a plant dad, which I am proud owner of 55 different plants. They bring a pleasant atmosphere and instantly enhances my mood, especially now seeing we are often inside. Furthermore, I am the President of Rotaract Club of Groningen International. An international social organization which focuses on personal development, fellowship, networking and community service. This is a way in which I find myself connecting with other people, while making an impact in society.

 

What is your connection with Snackbar of the Future?

In order to finalize my studies, I am conducting my Master Thesis research project with Snackbar van de Toekomst. Snackbar van de Toekomst has a vision to make an impact on society. Therefore, I am grateful to be able to bring a small part into this shift towards sustainable food development.

 

You are carrying out an assignment for school. What does this assignment entail and what do you want to achieve with the results?

The objective of this research is to explore how to develop strategies to effectively educate costumers, and communicate tailor-made sustainable snacks and to identify the attitude and behaviours towards sustainable food of the people of North of the Netherlands, specifically young adults in the region of Oldambt municipality. This is in order to develop sustainable snacks, in connection with Sustainable Development Goals (SDGs). The results of this research will be primarily used to create a communication strategy and develop sustainable products which cater the needs of the target group. Thus, a “ strategic toolbox” on what is necessary in their eating habits and food trends, in order to tailor-made sustainable snacks for the area of Oldambt, also with the contribution to society by connecting the snacks with the SDGs.

Not only I hope that we achieve results for the company to develop and introduce sustainable snacks to the market, but also that I can contribute to Snackbar van de Toekomst to develop a global shift in the sustainable food industry. This will allow to steer the path to reach the SDGs set by the United Nations in 2030. In order to reach the global SDGs, it is of high importance to experiment first with local start-ups, such as Snackbar van de Toekomst. This allows for divers start-up experiments to be applied on a well balanced, global scale in the future.

 

How are you working with Snackbar van de Toekomst?

From the start of the first meeting, I was impressed by Marco’s passion for sustainable snacks, and making an impact in his surroundings. This instantly drew me to his ideas, and became connected to the topic. I believed I can also help Marco to bring his ideas to reality by contributing with my knowledge, and research project. This enables us to work in a good working relation. We have bi-weekly calls in which we discuss the project, as well as the progress and processes, in which I keep Marco connected to the project. At the same time, I use our calls as a reminder to the passion of Marco, which drew me to the project in the first place, as a motivator for me to conduct this research project. All in all, I am delighted with being allowed to conducted this research project for the Snackbar van de Toekomst.